The Psych Marketer

What is this course?

This course tell you what you need to know about marketing your practice with special considerations for the mental health industry including HIPAA and ethics.

Who is this course for?

For therapists who are in private practice or who are thinking of starting their own practice in the future.

What's covered in this course?

This course is about 4 hours total in video lectures broken down into 4 modules. It covers what therapists in particular should know about these particular marketing tactics, including HIPAA and ethical considerations for each:

• Foundations of Marketing for Therapists
• Inbound vs. Outbound Marketing
• Provider Growth Grid
• Branding
• Website
• Search Engine Optimization (SEO)
• AI Optimization (AIO)
• Blogging

• YouTube
• Email Marketing
• Business to Business (B2B) Marketing
• Business to Client (B2C) Marketing
• Marketing Strategy
• Marketing Plan
• Marketing Funnel

Learning objectives:

• Understand marketing in a way that makes sense for your practice
• Understand some of the HIPAA and ethical considerations of marketing in clinical practice
• Clarify your professional brand to inform your marketing
• Determine your marketing strategy based on your unique needs, interests, values, and budget